As I’ve mentioned before, getting feedback from your visitors and customers is one of the most important marketing activities you can do. You need to make sure that you’re serving your audience and offering them what they really want. One of the best ways you can confirm you’re doing that is to just ask by… Continue reading Create a Survey
One of the most underrated marketing tools I know happens to be free. A few years ago, Facebook released their Audience Insights tool, which gives anyone the opportunity to learn about a particular demographic audience or group. This gives you factual data to help you better understand your customers, so that you can get beyond… Continue reading Check Out Facebook’s Audience Insights Tool
To many people, keyword research sounds more complicated and technical than it actually is. Really, all you’re doing is learning the words your clients and customers use when talking about your business. To some extent, the results can even at times be fairly obvious. But there’s a good chance that the words with the most… Continue reading Do Some Quick Keyword Research
I’ve emphasized making direct contact with people several times over the past few weeks in posts like Answer a Question on a Forum and Send a Note to a Person You Admire. Today’s post presents another suggestion for building these relationships. Hopefully, you’ve already begun connecting with your target market via in-person groups as suggested… Continue reading Take Someone in Your Target Market Out for Lunch
Understanding your audience is foundational to your marketing efforts. Yet too often when we do our research, we don’t get close enough, preferring to stay safely behind our computer screens. We lurk in the forums where our audience gathers and read blog posts about our niche. But we may never actually talk to someone in… Continue reading Join a Meetup Group for Your Target Market
