AdWords · Audience Research · Competitive Research · Content Marketing · Copywriting · Display Advertising · Facebook Ads · Marketing on a Budget · Online Advertising · Social Media

Check Out Facebook’s Audience
Insights Tool

One of the most underrated marketing tools I know happens to be free. A few years ago, Facebook released their Audience Insights tool, which gives anyone the opportunity to learn about a particular demographic audience or group. This gives you factual data to help you better understand your customers, so that you can get beyond… Continue reading Check Out Facebook’s Audience Insights Tool

AdWords · Marketing on a Budget · Online Advertising

Look at Your Search Terms Report in AdWords

Some of the most important data in AdWords is hidden from the default view, and in order to truly know what’s going on with your account, you need to dig. One great example of this is the Search Terms Report. What are search terms (or search queries as they’re sometimes called)? Search terms are the… Continue reading Look at Your Search Terms Report in AdWords

Marketing on a Budget · Psychology of Success · Social Media

Take Fun Pictures to Share or Use Later

Many online businesses have a hungry need for images. Nothing livens up the feel of a blog like a colorful photo. Our words may do the heavy lifting when it comes to explaining what we have to offer, but every advocate could use some nice clothes. Even if you’re not a great photographer, you can… Continue reading Take Fun Pictures to Share or Use Later

Audience Research · Business Networking · Marketing on a Budget · Psychology of Success · Visibility

Join a Meetup Group for Your Target Market

Understanding your audience is foundational to your marketing efforts. Yet too often when we do our research, we don’t get close enough, preferring to stay safely behind our computer screens. We lurk in the forums where our audience gathers and read blog posts about our niche. But we may never actually talk to someone in… Continue reading Join a Meetup Group for Your Target Market

Content Marketing · Marketing on a Budget · SEO

Brainstorm Highly “Linkable” Content and Resources

If you’ve run a website for any period of time, sooner or later you’ll get an email from someone asking you to link to their own site. Sometimes it’s relevant, but often it’s not, and would never be something you’d share. If you’ve run a website, you’ve also probably worried about your own inbound links… Continue reading Brainstorm Highly “Linkable” Content and Resources