AdWords · Audience Research · Competitive Research · Content Marketing · Copywriting · Display Advertising · Facebook Ads · Marketing on a Budget · Online Advertising · Social Media

Check Out Facebook’s Audience
Insights Tool

One of the most underrated marketing tools I know happens to be free. A few years ago, Facebook released their Audience Insights tool, which gives anyone the opportunity to learn about a particular demographic audience or group. This gives you factual data to help you better understand your customers, so that you can get beyond… Continue reading Check Out Facebook’s Audience Insights Tool

AdWords · Content Marketing · Copywriting · Display Advertising · Facebook Ads · Online Advertising · Social Media

Brainstorm Headlines

It only takes a second to write a headline for an ad, landing page, blog post, or any other piece of writing. It can even feel effortless if it just comes to you in a burst of inspiration. If you have five minutes, it’s possible to come up with a headline that makes a difference,… Continue reading Brainstorm Headlines

AdWords · Display Advertising · Facebook Ads · Google Analytics · Online Advertising · Retargeting · Social Media · Visibility

Start a Retargeting List

Retargeting (or remarketing as Google likes to call it) is one of the best ways to get started with online advertising. What is it? Retargeting is where you serve ads only to people who have been to your website. We’ve all noticed that we start seeing ads for a company after our visit. Though some… Continue reading Start a Retargeting List

Facebook Ads · Marketing on a Budget · Social Media

Eliminate or Segment Mobile Traffic in Facebook Ads

I’ve audited a lot of PPC campaigns, and one mistake I frequently see with Facebook Ads is not separating traffic for different placements, especially desktop vs. mobile. This problem is so insidious that I’ve even seen it in ad accounts run by professional social media specialists. When you create an ad set in Facebook, the… Continue reading Eliminate or Segment Mobile Traffic in Facebook Ads