Understanding your audience is foundational to your marketing efforts. Yet too often when we do our research, we don’t get close enough, preferring to stay safely behind our computer screens. We lurk in the forums where our audience gathers and read blog posts about our niche. But we may never actually talk to someone in… Continue reading Join a Meetup Group for Your Target Market
Retargeting (or remarketing as Google likes to call it) is one of the best ways to get started with online advertising. What is it? Retargeting is where you serve ads only to people who have been to your website. We’ve all noticed that we start seeing ads for a company after our visit. Though some… Continue reading Start a Retargeting List
Online forums can be a wonderful way for you to connect with clients and customers, even if you can’t promote yourself directly there. You’d be surprised how often other community members will reach out to someone who’s been helpful. If you go in with the expectation of getting business right away you’ll be disappointed, but… Continue reading Answer a Question on a Forum
