AdWords · Display Advertising · Facebook Ads · Google Analytics · Online Advertising · Retargeting · Social Media · Visibility

Start a Retargeting List

Retargeting (or remarketing as Google likes to call it) is one of the best ways to get started with online advertising. What is it? Retargeting is where you serve ads only to people who have been to your website. We’ve all noticed that we start seeing ads for a company after our visit. Though some… Continue reading Start a Retargeting List

Google Analytics · Marketing on a Budget · Social Media · Tracking

How to Know What’s Working with Your Social Media Marketing

One of the most common problems for those new to online marketing is not knowing where your traffic’s coming from. You may feel confused about which of your efforts are working, or worse, THINK you know where your traffic and clients/customers are coming from but be wrong. Having accurate information is of course essential to… Continue reading How to Know What’s Working with Your Social Media Marketing