AdWords · Audience Research · Competitive Research · Content Marketing · Copywriting · Display Advertising · Facebook Ads · Marketing on a Budget · Online Advertising · Social Media

Check Out Facebook’s Audience
Insights Tool

One of the most underrated marketing tools I know happens to be free. A few years ago, Facebook released their Audience Insights tool, which gives anyone the opportunity to learn about a particular demographic audience or group. This gives you factual data to help you better understand your customers, so that you can get beyond… Continue reading Check Out Facebook’s Audience Insights Tool

AdWords · Audience Research · Content Marketing · SEO · Social Media

Do Some Quick Keyword Research

To many people, keyword research sounds more complicated and technical than it actually is. Really, all you’re doing is learning the words your clients and customers use when talking about your business. To some extent, the results can even at times be fairly obvious. But there’s a good chance that the words with the most… Continue reading Do Some Quick Keyword Research

AdWords · Online Advertising · Tracking

Check Your AdWords Conversion Code

Many small businesses have the conversion code for their Google AdWords account placed incorrectly. Is yours one of them? You wouldn’t even be that unusual if you didn’t have conversion tracking in place at all – though you should fix that right away! Correctly-placed conversion code is essential to a healthy account. Without it, there’s… Continue reading Check Your AdWords Conversion Code

Audience Research · Business Networking · Psychology of Success

Take Someone in Your Target Market Out for Lunch

I’ve emphasized making direct contact with people several times over the past few weeks in posts like Answer a Question on a Forum and Send a Note to a Person You Admire. Today’s post presents another suggestion for building these relationships. Hopefully, you’ve already begun connecting with your target market via in-person groups as suggested… Continue reading Take Someone in Your Target Market Out for Lunch