Audience Research · Business Networking · Psychology of Success

Take Someone in Your Target Market Out for Lunch

I’ve emphasized making direct contact with people several times over the past few weeks in posts like Answer a Question on a Forum and Send a Note to a Person You Admire. Today’s post presents another suggestion for building these relationships. Hopefully, you’ve already begun connecting with your target market via in-person groups as suggested… Continue reading Take Someone in Your Target Market Out for Lunch

Becoming an Expert · Business Networking · Content Marketing · SEO · Social Media

Write a Review of a Product You Use Every Day in Your Business

Stuck on what to write about today for your blog? This is a go-to post type that always adds value for your readers: reviews of products you already know and love. Is there a piece of software or a tool that makes your business much easier and that you’re always recommending to others? Get that… Continue reading Write a Review of a Product You Use Every Day in Your Business

Audience Research · Business Networking · Marketing on a Budget · Psychology of Success · Visibility

Join a Meetup Group for Your Target Market

Understanding your audience is foundational to your marketing efforts. Yet too often when we do our research, we don’t get close enough, preferring to stay safely behind our computer screens. We lurk in the forums where our audience gathers and read blog posts about our niche. But we may never actually talk to someone in… Continue reading Join a Meetup Group for Your Target Market

Business Networking · Marketing on a Budget · Psychology of Success

Send a Note to a Person You Admire

You probably have heard (or maybe even tell others!) about the importance of gratitude. It both helps to put us in a positive mindset and helps us build relationships by showing others they’re appreciated. Today is a reminder to harness the power of gratitude for your business. Today’s Action Step: Write an email or even… Continue reading Send a Note to a Person You Admire

Becoming an Expert · Business Networking · Marketing on a Budget · Social Media · Visibility

Answer a Question on a Forum

Online forums can be a wonderful way for you to connect with clients and customers, even if you can’t promote yourself directly there. You’d be surprised how often other community members will reach out to someone who’s been helpful. If you go in with the expectation of getting business right away you’ll be disappointed, but… Continue reading Answer a Question on a Forum