AdWords · Audience Research · Competitive Research · Content Marketing · Copywriting · Display Advertising · Facebook Ads · Marketing on a Budget · Online Advertising · Social Media

Check Out Facebook’s Audience
Insights Tool

One of the most underrated marketing tools I know happens to be free. A few years ago, Facebook released their Audience Insights tool, which gives anyone the opportunity to learn about a particular demographic audience or group. This gives you factual data to help you better understand your customers, so that you can get beyond… Continue reading Check Out Facebook’s Audience Insights Tool

AdWords · Audience Research · Content Marketing · SEO · Social Media

Do Some Quick Keyword Research

To many people, keyword research sounds more complicated and technical than it actually is. Really, all you’re doing is learning the words your clients and customers use when talking about your business. To some extent, the results can even at times be fairly obvious. But there’s a good chance that the words with the most… Continue reading Do Some Quick Keyword Research

Becoming an Expert · Business Networking · Content Marketing · SEO · Social Media

Write a Review of a Product You Use Every Day in Your Business

Stuck on what to write about today for your blog? This is a go-to post type that always adds value for your readers: reviews of products you already know and love. Is there a piece of software or a tool that makes your business much easier and that you’re always recommending to others? Get that… Continue reading Write a Review of a Product You Use Every Day in Your Business

AdWords · Content Marketing · Copywriting · Display Advertising · Facebook Ads · Online Advertising · Social Media

Brainstorm Headlines

It only takes a second to write a headline for an ad, landing page, blog post, or any other piece of writing. It can even feel effortless if it just comes to you in a burst of inspiration. If you have five minutes, it’s possible to come up with a headline that makes a difference,… Continue reading Brainstorm Headlines

Content Marketing · Marketing on a Budget · SEO

Brainstorm Highly “Linkable” Content and Resources

If you’ve run a website for any period of time, sooner or later you’ll get an email from someone asking you to link to their own site. Sometimes it’s relevant, but often it’s not, and would never be something you’d share. If you’ve run a website, you’ve also probably worried about your own inbound links… Continue reading Brainstorm Highly “Linkable” Content and Resources