Audience Research · Business Networking · Psychology of Success

Take Someone in Your Target Market Out for Lunch

I’ve emphasized making direct contact with people several times over the past few weeks in posts like Answer a Question on a Forum and Send a Note to a Person You Admire. Today’s post presents another suggestion for building these relationships. Hopefully, you’ve already begun connecting with your target market via in-person groups as suggested… Continue reading Take Someone in Your Target Market Out for Lunch

Marketing on a Budget · Psychology of Success · Social Media

Take Fun Pictures to Share or Use Later

Many online businesses have a hungry need for images. Nothing livens up the feel of a blog like a colorful photo. Our words may do the heavy lifting when it comes to explaining what we have to offer, but every advocate could use some nice clothes. Even if you’re not a great photographer, you can… Continue reading Take Fun Pictures to Share or Use Later

Audience Research · Business Networking · Marketing on a Budget · Psychology of Success · Visibility

Join a Meetup Group for Your Target Market

Understanding your audience is foundational to your marketing efforts. Yet too often when we do our research, we don’t get close enough, preferring to stay safely behind our computer screens. We lurk in the forums where our audience gathers and read blog posts about our niche. But we may never actually talk to someone in… Continue reading Join a Meetup Group for Your Target Market

Business Networking · Marketing on a Budget · Psychology of Success

Send a Note to a Person You Admire

You probably have heard (or maybe even tell others!) about the importance of gratitude. It both helps to put us in a positive mindset and helps us build relationships by showing others they’re appreciated. Today is a reminder to harness the power of gratitude for your business. Today’s Action Step: Write an email or even… Continue reading Send a Note to a Person You Admire

Becoming an Expert · Branding · Content Marketing · Marketing on a Budget · Psychology of Success

Make a List of Your Success Stories

This is a good exercise to do when you’re working on defining your brand, or if you feel you need to get back in touch with it. The most powerful way to convey to ourselves and others what we’re capable of is by looking at what we’ve done in the past. No one can argue… Continue reading Make a List of Your Success Stories