AdWords · Audience Research · Content Marketing · SEO · Social Media

Do Some Quick Keyword Research

To many people, keyword research sounds more complicated and technical than it actually is. Really, all you’re doing is learning the words your clients and customers use when talking about your business. To some extent, the results can even at times be fairly obvious. But there’s a good chance that the words with the most… Continue reading Do Some Quick Keyword Research

Becoming an Expert · Business Networking · Content Marketing · SEO · Social Media

Write a Review of a Product You Use Every Day in Your Business

Stuck on what to write about today for your blog? This is a go-to post type that always adds value for your readers: reviews of products you already know and love. Is there a piece of software or a tool that makes your business much easier and that you’re always recommending to others? Get that… Continue reading Write a Review of a Product You Use Every Day in Your Business

Content Marketing · Marketing on a Budget · SEO

Brainstorm Highly “Linkable” Content and Resources

If you’ve run a website for any period of time, sooner or later you’ll get an email from someone asking you to link to their own site. Sometimes it’s relevant, but often it’s not, and would never be something you’d share. If you’ve run a website, you’ve also probably worried about your own inbound links… Continue reading Brainstorm Highly “Linkable” Content and Resources

Content Marketing · Marketing on a Budget · SEO

Turn a Forum Post into a Blog Post

Yesterday we talked about how being helpful on forums can help you build relationships with your target market and lead to new opportunities. Today’s Action Step: Take something you’ve posted on a forum or in a Facebook group and turn it into a blog post or other content for your site. Even if you’ve only… Continue reading Turn a Forum Post into a Blog Post