AdWords · Audience Research · Competitive Research · Content Marketing · Copywriting · Display Advertising · Facebook Ads · Marketing on a Budget · Online Advertising · Social Media

Check Out Facebook’s Audience
Insights Tool

One of the most underrated marketing tools I know happens to be free. A few years ago, Facebook released their Audience Insights tool, which gives anyone the opportunity to learn about a particular demographic audience or group. This gives you factual data to help you better understand your customers, so that you can get beyond… Continue reading Check Out Facebook’s Audience Insights Tool

AdWords · Audience Research · Content Marketing · SEO · Social Media

Do Some Quick Keyword Research

To many people, keyword research sounds more complicated and technical than it actually is. Really, all you’re doing is learning the words your clients and customers use when talking about your business. To some extent, the results can even at times be fairly obvious. But there’s a good chance that the words with the most… Continue reading Do Some Quick Keyword Research

AdWords · Online Advertising · Tracking

Check Your AdWords Conversion Code

Many small businesses have the conversion code for their Google AdWords account placed incorrectly. Is yours one of them? You wouldn’t even be that unusual if you didn’t have conversion tracking in place at all – though you should fix that right away! Correctly-placed conversion code is essential to a healthy account. Without it, there’s… Continue reading Check Your AdWords Conversion Code

AdWords · Content Marketing · Copywriting · Display Advertising · Facebook Ads · Online Advertising · Social Media

Brainstorm Headlines

It only takes a second to write a headline for an ad, landing page, blog post, or any other piece of writing. It can even feel effortless if it just comes to you in a burst of inspiration. If you have five minutes, it’s possible to come up with a headline that makes a difference,… Continue reading Brainstorm Headlines

AdWords · Marketing on a Budget · Online Advertising

Look at Your Search Terms Report in AdWords

Some of the most important data in AdWords is hidden from the default view, and in order to truly know what’s going on with your account, you need to dig. One great example of this is the Search Terms Report. What are search terms (or search queries as they’re sometimes called)? Search terms are the… Continue reading Look at Your Search Terms Report in AdWords