AdWords · Online Advertising · Tracking

Check Your AdWords Conversion Code

Many small businesses have the conversion code for their Google AdWords account placed incorrectly. Is yours one of them? You wouldn’t even be that unusual if you didn’t have conversion tracking in place at all – though you should fix that right away! Correctly-placed conversion code is essential to a healthy account. Without it, there’s… Continue reading Check Your AdWords Conversion Code

Google Analytics · Marketing on a Budget · Social Media · Tracking

How to Know What’s Working with Your Social Media Marketing

One of the most common problems for those new to online marketing is not knowing where your traffic’s coming from. You may feel confused about which of your efforts are working, or worse, THINK you know where your traffic and clients/customers are coming from but be wrong. Having accurate information is of course essential to… Continue reading How to Know What’s Working with Your Social Media Marketing