AdWords · Audience Research · Competitive Research · Content Marketing · Copywriting · Display Advertising · Facebook Ads · Marketing on a Budget · Online Advertising · Social Media

Check Out Facebook’s Audience
Insights Tool

One of the most underrated marketing tools I know happens to be free. A few years ago, Facebook released their Audience Insights tool, which gives anyone the opportunity to learn about a particular demographic audience or group. This gives you factual data to help you better understand your customers, so that you can get beyond… Continue reading Check Out Facebook’s Audience Insights Tool

AdWords · Online Advertising · Tracking

Check Your AdWords Conversion Code

Many small businesses have the conversion code for their Google AdWords account placed incorrectly. Is yours one of them? You wouldn’t even be that unusual if you didn’t have conversion tracking in place at all – though you should fix that right away! Correctly-placed conversion code is essential to a healthy account. Without it, there’s… Continue reading Check Your AdWords Conversion Code

AdWords · Content Marketing · Copywriting · Display Advertising · Facebook Ads · Online Advertising · Social Media

Brainstorm Headlines

It only takes a second to write a headline for an ad, landing page, blog post, or any other piece of writing. It can even feel effortless if it just comes to you in a burst of inspiration. If you have five minutes, it’s possible to come up with a headline that makes a difference,… Continue reading Brainstorm Headlines

AdWords · Marketing on a Budget · Online Advertising

Look at Your Search Terms Report in AdWords

Some of the most important data in AdWords is hidden from the default view, and in order to truly know what’s going on with your account, you need to dig. One great example of this is the Search Terms Report. What are search terms (or search queries as they’re sometimes called)? Search terms are the… Continue reading Look at Your Search Terms Report in AdWords

AdWords · Display Advertising · Facebook Ads · Google Analytics · Online Advertising · Retargeting · Social Media · Visibility

Start a Retargeting List

Retargeting (or remarketing as Google likes to call it) is one of the best ways to get started with online advertising. What is it? Retargeting is where you serve ads only to people who have been to your website. We’ve all noticed that we start seeing ads for a company after our visit. Though some… Continue reading Start a Retargeting List