AdWords · Display Advertising · Facebook Ads · Google Analytics · Online Advertising · Retargeting · Social Media · Visibility

Start a Retargeting List

Retargeting (or remarketing as Google likes to call it) is one of the best ways to get started with online advertising. What is it? Retargeting is where you serve ads only to people who have been to your website. We’ve all noticed that we start seeing ads for a company after our visit. Though some… Continue reading Start a Retargeting List

Content Marketing · Marketing on a Budget · SEO

Brainstorm Highly “Linkable” Content and Resources

If you’ve run a website for any period of time, sooner or later you’ll get an email from someone asking you to link to their own site. Sometimes it’s relevant, but often it’s not, and would never be something you’d share. If you’ve run a website, you’ve also probably worried about your own inbound links… Continue reading Brainstorm Highly “Linkable” Content and Resources

Facebook Ads · Marketing on a Budget · Social Media

Eliminate or Segment Mobile Traffic in Facebook Ads

I’ve audited a lot of PPC campaigns, and one mistake I frequently see with Facebook Ads is not separating traffic for different placements, especially desktop vs. mobile. This problem is so insidious that I’ve even seen it in ad accounts run by professional social media specialists. When you create an ad set in Facebook, the… Continue reading Eliminate or Segment Mobile Traffic in Facebook Ads

Business Networking · Marketing on a Budget · Psychology of Success

Send a Note to a Person You Admire

You probably have heard (or maybe even tell others!) about the importance of gratitude. It both helps to put us in a positive mindset and helps us build relationships by showing others they’re appreciated. Today is a reminder to harness the power of gratitude for your business. Today’s Action Step: Write an email or even… Continue reading Send a Note to a Person You Admire

Content Marketing · Marketing on a Budget · SEO

Turn a Forum Post into a Blog Post

Yesterday we talked about how being helpful on forums can help you build relationships with your target market and lead to new opportunities. Today’s Action Step: Take something you’ve posted on a forum or in a Facebook group and turn it into a blog post or other content for your site. Even if you’ve only… Continue reading Turn a Forum Post into a Blog Post