Becoming an Expert · Business Networking · Content Marketing · SEO · Social Media

Write a Review of a Product You Use Every Day in Your Business

Stuck on what to write about today for your blog? This is a go-to post type that always adds value for your readers: reviews of products you already know and love. Is there a piece of software or a tool that makes your business much easier and that you’re always recommending to others? Get that… Continue reading Write a Review of a Product You Use Every Day in Your Business

AdWords · Content Marketing · Copywriting · Display Advertising · Facebook Ads · Online Advertising · Social Media

Brainstorm Headlines

It only takes a second to write a headline for an ad, landing page, blog post, or any other piece of writing. It can even feel effortless if it just comes to you in a burst of inspiration. If you have five minutes, it’s possible to come up with a headline that makes a difference,… Continue reading Brainstorm Headlines

AdWords · Marketing on a Budget · Online Advertising

Look at Your Search Terms Report in AdWords

Some of the most important data in AdWords is hidden from the default view, and in order to truly know what’s going on with your account, you need to dig. One great example of this is the Search Terms Report. What are search terms (or search queries as they’re sometimes called)? Search terms are the… Continue reading Look at Your Search Terms Report in AdWords

Marketing on a Budget · Psychology of Success · Social Media

Take Fun Pictures to Share or Use Later

Many online businesses have a hungry need for images. Nothing livens up the feel of a blog like a colorful photo. Our words may do the heavy lifting when it comes to explaining what we have to offer, but every advocate could use some nice clothes. Even if you’re not a great photographer, you can… Continue reading Take Fun Pictures to Share or Use Later

Audience Research · Business Networking · Marketing on a Budget · Psychology of Success · Visibility

Join a Meetup Group for Your Target Market

Understanding your audience is foundational to your marketing efforts. Yet too often when we do our research, we don’t get close enough, preferring to stay safely behind our computer screens. We lurk in the forums where our audience gathers and read blog posts about our niche. But we may never actually talk to someone in… Continue reading Join a Meetup Group for Your Target Market