AdWords · Display Advertising · Facebook Ads · Google Analytics · Online Advertising · Retargeting · Social Media · Visibility

Start a Retargeting List

Retargeting (or remarketing as Google likes to call it) is one of the best ways to get started with online advertising. What is it? Retargeting is where you serve ads only to people who have been to your website. We’ve all noticed that we start seeing ads for a company after our visit. Though some… Continue reading Start a Retargeting List

Facebook Ads · Marketing on a Budget · Social Media

Eliminate or Segment Mobile Traffic in Facebook Ads

I’ve audited a lot of PPC campaigns, and one mistake I frequently see with Facebook Ads is not separating traffic for different placements, especially desktop vs. mobile. This problem is so insidious that I’ve even seen it in ad accounts run by professional social media specialists. When you create an ad set in Facebook, the… Continue reading Eliminate or Segment Mobile Traffic in Facebook Ads

Becoming an Expert · Business Networking · Marketing on a Budget · Social Media · Visibility

Answer a Question on a Forum

Online forums can be a wonderful way for you to connect with clients and customers, even if you can’t promote yourself directly there. You’d be surprised how often other community members will reach out to someone who’s been helpful. If you go in with the expectation of getting business right away you’ll be disappointed, but… Continue reading Answer a Question on a Forum

Google Analytics · Marketing on a Budget · Social Media · Tracking

How to Know What’s Working with Your Social Media Marketing

One of the most common problems for those new to online marketing is not knowing where your traffic’s coming from. You may feel confused about which of your efforts are working, or worse, THINK you know where your traffic and clients/customers are coming from but be wrong. Having accurate information is of course essential to… Continue reading How to Know What’s Working with Your Social Media Marketing