Facebook Ads · Marketing on a Budget · Social Media

Eliminate or Segment Mobile Traffic in Facebook Ads

I’ve audited a lot of PPC campaigns, and one mistake I frequently see with Facebook Ads is not separating traffic for different placements, especially desktop vs. mobile. This problem is so insidious that I’ve even seen it in ad accounts run by professional social media specialists. When you create an ad set in Facebook, the… Continue reading Eliminate or Segment Mobile Traffic in Facebook Ads

Business Networking · Marketing on a Budget · Psychology of Success

Send a Note to a Person You Admire

You probably have heard (or maybe even tell others!) about the importance of gratitude. It both helps to put us in a positive mindset and helps us build relationships by showing others they’re appreciated. Today is a reminder to harness the power of gratitude for your business. Today’s Action Step: Write an email or even… Continue reading Send a Note to a Person You Admire

Content Marketing · Marketing on a Budget · SEO

Turn a Forum Post into a Blog Post

Yesterday we talked about how being helpful on forums can help you build relationships with your target market and lead to new opportunities. Today’s Action Step: Take something you’ve posted on a forum or in a Facebook group and turn it into a blog post or other content for your site. Even if you’ve only… Continue reading Turn a Forum Post into a Blog Post

Becoming an Expert · Business Networking · Marketing on a Budget · Social Media · Visibility

Answer a Question on a Forum

Online forums can be a wonderful way for you to connect with clients and customers, even if you can’t promote yourself directly there. You’d be surprised how often other community members will reach out to someone who’s been helpful. If you go in with the expectation of getting business right away you’ll be disappointed, but… Continue reading Answer a Question on a Forum

Audience Research · Competitive Research · Content Marketing · Marketing on a Budget

Make a List of Places to Guest Post

Guest posting is probably one of the most underrated online marketing techniques. So many new businesses waste a lot of time worrying about SEO, PPC, Facebook, and creating content for their own site, when what would really be best for them is speaking to someone else’s already-established audience. Why build your own stage and struggle… Continue reading Make a List of Places to Guest Post